Description : Assistant Brand Manager Trade Marketing. Company : PepsiCo. Location : Cape Town, Western Cape+2 locations
Responsibilities
- Develop regional marketing plans supported with strategic insights in partnership with Bakery Managers/region, influenced by master brand plan
- Support strategic thinking and own execution and implementation of regional marketing plan
- Lead marketing discussions in regions to develop synergies for impactful delivery (Relationships are key)
- Lead cross-functional teams engagement and alignment of marketing activities, delivering on all branding collateral (Branding, POS, branded premiums etc.)
- Tracking of marketing activities and campaigns, providing key insights and learning
- Tracking and obtaining insights from Sales re regional bakery performance vs. national targets
- Understand regional nuances and mix for region and track price compliance
- Lead presentations at various events, activities and community initiatives
- Measurement and Evaluation of campaigns (post campaign analysis)
- Manage media relations in regions with key partners
- Manage PR and community and/bakery content for digital platforms to land the brand positioning in minds of consumers
- Differentiate SASKO and provide competitive advantage by obtaining insights on competitor products and pricing, providing regular reports for MBR
- Analyze and understand performance tracking vs. target
- Interpret data for top tier retailer customers in TT and MT, with support of Insights Team
- Understand consumer complaints at regional level to address quality
- Lead Marketing score card and priorities in region
- Community immersion within regions to promote SASKO– at least x2 per month, with key learning areas identified and impact on SASKO Sam messaging
- Identify community initiatives for SASKO to partner with- be in culture
- Understand regional performances – key competitors and take out and gaps
- Drive PepsiCo Values and culture
Qualifications
- Analytical and marketing skills
- Ability to make strategic decisions
- Ability to manage time to allocate and manage bakeries optimally
- Strong communication and administrative skills
- Intermediate proficiency in SAP, Microsoft Excel and PowerPoint is required
- Project Management, strong budget management and event management
- Agency Management
- Digital Marketing will be advantageous
- Previous work experience as a marketing /brand assistant in a brand office within the marketing function
- Must be in region 24/7
- Track within targets and results orientated
- Flexiblity to travel – required 50% travel; 50% in region
- Must have driver’s licence Code 8
